- Lead Generation – this can be developed from your own mailing list, purchase of lists or through lists MFS currently has available
- Direct Mail Letter(s) – completed in batches, targeted letters on your headed paper to agreed companies and to named contacts. If possible a flyer or e-brochure should be included to give prospective clients a more informed view of your company and the services and products it offers
 Follow-up Telephone Sales – completed after a direct mail, as many repeat phone calls will be made as necessary to reach the named client or any alternative name provided by the client, until the prospective client says ‘no’, further information is provided, or an appointment is arranged. All calls will be made in a professional and non-aggressive manner and as if direct from your company
- Contact development – if clients demonstrate ‘a not just now, but maybe later in the year’ response they will be diarised to contact again following an appropriate time gap. It would be helpful to have a company or product update/newsletter to send out to this type of prospective client on a quarterly or six-monthly basis. It is also helpful if your company is kept in front of the client through structured press coverage in appropriate trade/news media
- Secure Sales Appointments – arrangement of sales appointments or product / service presentation which would be carried out by your own personnel
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Business Development